The ReReturn

So guess what?! [what?] On the train this morning I got a seat!! Yeah I know... You're jealous, but hey, I got lucky what can I say. This woman got up to leave at the station after mine, so I slyly snuck right into her recently vacant seat. Oh it was comfortable, getting a little sleep while my iPod played some Vega4 softly in the background.

It was a pretty basic day, with lots of research. I figured out as much as I could about the company, its competitors, and the business, through the internet and whoever would answer my questions. The different thing about Admerasia, is that the structure of the company is very open. While there are only a few executives, everyone else has a say in just about everything. No one is limited to just their one area of expertise, which allows a diverse view on a lot of ventures.

I also joined in on some meetings that discussed the direction the company was heading in. So Admerasia traditionally stuck with, well, traditional methods of advertising. They had rarely ventured into the digital market except for the past year. The plan is to really stride onto the internet guns blazing. So the company is focusing on advertising itself so that not only does the brand name get publicity, but to also learn the ropes of marketing on the internet. So this project was followed by a new website, which is quite fancy if I may say so myself.

Hey I bet you, you haven't got a clue what SEO is. Maybe you think it's society of education officers, or sauf erreur ou omission (that's French), or even survivability enhancement options. Alas... It is none of those. (I really wanted to use the word "alas") Oh, wait I've got one more; southeastern Ohio. Yeah that was a good one wasn't it?! Ohio rocks. We'll argue about that another time. Back to SEO. So it actually stands for Search Engine Optimization. In a nutshell it basically is trying to get your website to appear higher on search engines like Google or Yahoo, through the means of adding content, links, updating, reliability, relatability, traffic, keywords, advertisements, interconnectivity, and etc. I just explained a day's worth of research in a single sentence.

So lots of brainstorming going on right now. Trying to raise the publicity of Admerasia, which is harder than it sounds. How do you come up with a way to effectively increase the brand successfully? I'm trying to figure out a plan, but it's not going to well. Well it's still early in my career here, so I've got time to come up with a strategy, until then I'll settle with the small tasks. Later bros!