AAAZA!!!!

I'm not just yelling random things (which is what I tend to do in real life), that's actually the name of the ex-Admerasia branch in Los Angeles, California. So Aaaza, on Wilshire Boulevard, focuses on the large Asian population in California. This west coast branch is managed by Peter Huang, and Kevin Vu, started in 1997 and they recently became an independent company and now only considered a sister company to Admerasia.

Today we had a meeting with a company called EliteSEM. SEM stands for Search Engine Marketing, we had a conference to discuss what this company can bring to the table. Basically they offer programs that can create, manage and report a complete digital campaign. They set up the keywords and the advertisements, control all money being spent and use it based on certain trends, and can report on who, where and when the advertisements are clicked, and the percentage of the time a transaction occurs. Now while the process is impressive, it really is invaluable to us until we have a client that really wants to concentrate their promotions through this more complicated single digital front.

I'm off to go film some more random stuff so I can build a somewhat decent video of this process. I haven't had much time to really develop the movie, but I hopefully will have a decent short film to present of it.