You must remember that movie made in 1999, with Will Smith and Kevin Kline, along with the promotional song with same title, neither of which were very good, but were amusing at the very least. "When I roll into the (Wild Wild West). When I stroll into the (Wild Wild West). When I bounce into the (Wild Wild West)." It's time to lead this topic into a more relevant one. Don't want to get too far off track like most of the other entries. So Western Union, a prominent client of New-A's.
Originally it was widely known in the US best for exchanging telegrams, until it disbanded that service because of technological advancements. Now Western Union has over 350,000 locations in over 240 countries and territories, and specializes in money transfer, money orders, and other commercial services. I'm only throwing out this tidbit of information because until a day ago, I hadn't much clue of what they did either. Yes that's right reading this blog can actually teach you things. Like, did you know that the Scottish National Flag, St. Andrew's Cross, is technically the oldest national flag still in use! It goes back to the 9th century. Here's another fact, today July 14th is a national holiday in France. Bastille Day, the French celebrate the storming of the Bastille, and French independence.
Back to Western Union, it's only logical that they attempt to advertise more to foreigners in the US because their main product is transferring money to almost any location in the world, which is exactly what many Asian Americans do. They send money to friends, and most importantly family back home. Advertising in language for their major niches is a solid idea, and will definitely increase business in a declining economy.
Originally it was widely known in the US best for exchanging telegrams, until it disbanded that service because of technological advancements. Now Western Union has over 350,000 locations in over 240 countries and territories, and specializes in money transfer, money orders, and other commercial services. I'm only throwing out this tidbit of information because until a day ago, I hadn't much clue of what they did either. Yes that's right reading this blog can actually teach you things. Like, did you know that the Scottish National Flag, St. Andrew's Cross, is technically the oldest national flag still in use! It goes back to the 9th century. Here's another fact, today July 14th is a national holiday in France. Bastille Day, the French celebrate the storming of the Bastille, and French independence.
Back to Western Union, it's only logical that they attempt to advertise more to foreigners in the US because their main product is transferring money to almost any location in the world, which is exactly what many Asian Americans do. They send money to friends, and most importantly family back home. Advertising in language for their major niches is a solid idea, and will definitely increase business in a declining economy.
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