R16 Incheon

R16 stands for Respect-16. It's an international cultural exchange that features a b-boy competition. It also has events like urban art galleries, hip-hop concerts , a graffiti festival and a movie festival. This September will be the 3rd annual event, in Korea. The past 2 years it took place in Seoul, South Korea, but this year it will be in Incheon. Incheon is actually just a city over from Seoul, and they're connected by a subway system. Admerasia has been approached to create a small campaign to expose R16 to Americans. We're suppose to figure out a way to get college aged people to spend the money and have the time in late September to go across the entire world to watch a 3 day tournament that has little to no prestige, or perhaps we can convince them to visit the barren tourist attractions in the busy port city of Incheon has to offer. If you didn't get it, that was pure sarcasm...

Here's a 12 year old at the competition:


Here's part of the final battle (sounds very low, jack it up!):