Ah-Chu

Steven Chu is the United States Energy Secretary who has just returned from his first official visit to China. Judy Chu just became the first Chinese-American woman in Congress today. Way to go Chu's, they aren't related, they just happen to have the same name. Even the woman that Judy Chu beat in the election to get to the position was also a Chu. Steven Chu and his associate Mr. Locke chilled with experts and officials in China to discuss energy. He's actually so impressed with their advancements and strategies that he thinks it's quite possible that China could catch up and possibly surpass the United States on that front. There ya go! A little more relevant, Asian American working for his country. Now here's some fun stuff, enjoy:
Russell Peters

Strike Master Mike

Here's a shout out (text out?) to my boy Michael Swenson. He just won the Senior Babe Ruth Tournament in Greenwich, Connecticut, pitching 7 innings for the win. His team, Rink and Racket, are champions for the second year running, but for Swenson his baseball season is far from over. He's been recruited to the Greenwich All-Star team, to play in a few Connecticut wide tournaments, and is planning on continuing his hot streak on the mound, infield, and at bat. The title doesn't refer to his baseball prowess, but his bowling talents. During the winter Mike also led the Varsity Bowling team to State Finals, and he's pretty darn good at bowling.

Big news: Hilda Solis left a seat open in Congress when she left to become Obama's Labor Secretary, 2 front runners for her position from the state of California were Judy Chu (Democrat), and Betty Chu (Republican). 62% voted for the Democrat, and on Thursday she'll be flown into DC, to be sworn in. Actually what's really odd is that they're both cousins with each other through marriage. Now the reason why this is huge news, is that she's the first Asian American Woman to be elected to Congress. The times are changing eh?

Wild Wild West

You must remember that movie made in 1999, with Will Smith and Kevin Kline, along with the promotional song with same title, neither of which were very good, but were amusing at the very least. "When I roll into the (Wild Wild West). When I stroll into the (Wild Wild West). When I bounce into the (Wild Wild West)." It's time to lead this topic into a more relevant one. Don't want to get too far off track like most of the other entries. So Western Union, a prominent client of New-A's.

Originally it was widely known in the US best for exchanging telegrams, until it disbanded that service because of technological advancements. Now Western Union has over 350,000 locations in over 240 countries and territories, and specializes in money transfer, money orders, and other commercial services. I'm only throwing out this tidbit of information because until a day ago, I hadn't much clue of what they did either. Yes that's right reading this blog can actually teach you things. Like, did you know that the Scottish National Flag, St. Andrew's Cross, is technically the oldest national flag still in use! It goes back to the 9th century. Here's another fact, today July 14th is a national holiday in France. Bastille Day, the French celebrate the storming of the Bastille, and French independence.

Back to Western Union, it's only logical that they attempt to advertise more to foreigners in the US because their main product is transferring money to almost any location in the world, which is exactly what many Asian Americans do. They send money to friends, and most importantly family back home. Advertising in language for their major niches is a solid idea, and will definitely increase business in a declining economy.

Entourage

Season 6 of Markie Mark's (Mark Wahlberg) HBO (Home Box Office) premiered last night. The main cast of Entourage:
Vince-Adrian Grenier
Drama-Kevin Dillon
Eric-Kevin Connolly
Turtle-Jerry Ferrara
Ari-Jeremy Piven
While this first episode was actually not a very strong start to the show, this behind-the-scenes Hollywood show was welcomed by viewers anyways, just 'cause the gang is so darn enjoyable to watch. However the only decent plot of the episode had to be Lloyd (Rex Lee) pushing to get a promotion from Ari, because the rest of the show was surprisingly boring, consisting of simple one liners, and lame comebacks.













In other news, Eun-Hee Ji of South Korea sunk a 20 foot putt on the 18th hole for birdie to win the LPGA tournament at the Saucon Valley Country Club yesterday. While I did not personally see the coverage of the match, I hear that Ji put on a quite a show getting birdie on 3 of her final 6 holes.

What's Your F*C* Doing On Your Shirt?

Now if you thought I swearing with those asterisks, you sir, are thoroughly mistaken. It just stands for face which is a basic component ofr the new t-shirt project. Let me back up. Okay, like 15 entries ago I talked about eCommerce and how we're going to try and implement that into the site, to make some extra cash, brand Admerasia, and try all sorts of cool stuff. Just the last entry I showed you some cool flash drive concepts, and here's another idea presented; T-shirts. Again our creative department let their minds roam without a leash, and they came up with some pretty crazy ideas.

A simple concept design with Admerasia, and a group of staff photos on the back. A cheap generic idea.

Another pretty simple idea with the phrase, "I am AdmerAsia n". Cute, they also took some pictures of people and threw them into the bottom.

Here's the Admerasia logo vertically done on the right side of the shirt and then pictures of people's eyes and upper part of their head in the frame.

This plan has a basic Admerasia logo across the chest, but a larger full facial picture of the wearer that stretches around the left side, visible from the front and left.

As cool as it would be to utilize some of these designs, it's kind of illogical because of the designs. A single t-shirt with one of these full screen prints is around $300!! The price is so expensive because it's insane to set up the entire process for such a large graphic and only order 1. Too even make the prices sellable we'd have to bulk order a ridiculous amount in an effort to lower the price to around $15. Because of these restraints I think we'll end up with one of the more generic ideas, and simpler designs, but hey it was cool to see them, wasn't it?

ADM #1

Admerasia's creative department has fabricated some ideas for the flash drives for promotiomal usage, and possibly for sale. We've got a bunch of face ideas (cause the staff here is the most important thing):
-Sticker Faces:


















-Magnet Faces:














-That Thingy; that when you tilt it you can see another picture:














Here's one built out of a spongy gel type material that seems fun:











Another cool concept is a customizable person:














A Da Vinci Code style code breaker type of USB thing (my personal favorite):

R16 Incheon

R16 stands for Respect-16. It's an international cultural exchange that features a b-boy competition. It also has events like urban art galleries, hip-hop concerts , a graffiti festival and a movie festival. This September will be the 3rd annual event, in Korea. The past 2 years it took place in Seoul, South Korea, but this year it will be in Incheon. Incheon is actually just a city over from Seoul, and they're connected by a subway system. Admerasia has been approached to create a small campaign to expose R16 to Americans. We're suppose to figure out a way to get college aged people to spend the money and have the time in late September to go across the entire world to watch a 3 day tournament that has little to no prestige, or perhaps we can convince them to visit the barren tourist attractions in the busy port city of Incheon has to offer. If you didn't get it, that was pure sarcasm...

Here's a 12 year old at the competition:


Here's part of the final battle (sounds very low, jack it up!):